The main reason why a book that helps businesses survive recessions is because it can offer insights that may not have been thought of by the business owner. For instance, if you operate in a service based business that is more of a nice to have rather than a necessity you may need to make cut backs earlier to help stem off the down turn.
The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world.
This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of 'place' (identity and terroir and tourism), marketing the 'myth' of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives.
Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business.
Champagne & Lemonade is a delightful collection of eclectic short stories, taking readers on a journey to different times and places, meeting a sparkling cast of well-drawn characters. Nibble the fish is desperate to escape his boring old pond. A new breed of super hero has been born and his name is Bob Cheesecake. Dumpton Hospital's staff have a somewhat unconventional approach to looking after their patients. Robert Hood is on a mission to save modern England. And just who is the vampire terrorising the neighbourhood from his home at 113A Greenstone Street? From the quixotic to the poignant, John A. D. Hickling's wild and whimsical tales fizz with fun and are sure to entertain almost everyone! www.johnchewyhickling.com
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